It took more than other traditional advertising media. To find out how and why this happens, let’s first look at what digital marketing is. Use electronic media such as radio, television, mobile phones or the Internet to promote your company’s products. For starters, the success of digital marketing may be due to the fact that almost everyone uses the Internet today and it is useful to advertise online for maximum presence. Digital marketing is also cheap compared to other forms of advertising such as print media. Overhead costs associated with other forms of advertising are not physically claimed. This is one of the attractions that drives many advertisers to choose traditional marketing methods.
Because of this huge popularity of marketing, many agencies have opened and consulted to solve the problems faced by many companies. These consulting agencies not only do this, but also advise and plan effective digital marketing techniques. Thus, digital marketing also contributes to the country’s economic growth.
The latest trend in online marketing is the integration of social networks into the product image. Many online marketing campaigns now have a face book or Twitter page that shows how fast media and social media are being used.
Looking at the top four social networking sites, Facebook, MySpace, Twitter and LinkedIn, it seems that the first media used to advertise in 2004 was MySpace. Although MySpace has the largest number of product or brand pages on its website, it has been overtaken by Facebook’s growth and popularity in terms of ad campaign links at the end of 2007. It was then followed by Twitter. In 2009, Twitter has become the market leader for integrated emails containing references and pages on Twitter.
LinkedIn, which focused more on business ads than on integrated email ads, was out of the competition for consumer issues.
However, Twitter is still the hero when it comes to using social media for advertising. With the largest number of foundation-related emails, the company recorded a 388% increase in the first quarter of 2009. All of this shows how quickly advertisers and marketing professionals are integrating social networks.
